E-mail marketing is basically one segment of internet marketing, which emcompasss online marketing via blogs, websites, social media etc. It is same as direct mail except that instead of sending mail through the postal service. In email marketing, messages are sent electronically via email. The use of email is greatly done to promote services or products. The use of email to develop relationships with clients and potential customers. Effective marketing emails turn one time buyers into loyal fans and convert prospects into customers.