Every online store wants to increase their conversions and traffic. It can still be great challenging on which marketing tactics you should try. Digi Goals put together an overview of ecommerce tools and effective marketing tactics along with great ideas to help you implement each approach. Ecommerce marketing is the practise of using several promotional tactics to drive traffic to your online store. It also help to converting that traffic into paying customers and retaining those customers post purchase. A holistic ecommerce marketing strategy is made up of great marketing tactics both on and off your website. A sound marketing strategy can help you drive customer loyalty, building brand awareness and increase online sales. You can use ecommerce marketing to promote your business or to drive more sales for specific product.