Campaign management is the execution, planning and analysis of a marketing initiative; occassionally centered around a event or new product launch. Campaigns normally involves multiple pushes to potential buyers through email, surveys, print materials, social media, giveaways etc. All these focusing on similar topic on idea. Campaign marketing are basically launched to get potential buyers thinking about a particular problem- A problem that can be solved using your service or product. These campaigns are crucial to raising market awareness and engaging your audience around your brand. In order to master in compaign management, you need to understand -what problems are they trying to solve? What would catch their attention? Etc. These are all the basics of building a marketing compagin that leads to convert conversions.